Blue ocean strategy w chan kim renee mauborgne pdf files

This blog article is a overview of some of the key points of the book by w. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Chan kim and renee mauborgne country united states language english genres business management publisher harvard business school press publication date 2005 media type print hardback pages 256 pp isb. Chan kim and renee mauborgne provide tools and frameworks for creating blue oceanstheir term for all the industries not in existence today. Value innovation strategy competes in an uncontested market space. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Chan kim and renee mauborgne insead professors of strategy and codirectors of the insead blue ocean strategy institute this article is an outgrowth of kim and mauborgnes study on. In 2017, they authored blue ocean shift, a longanticipated sequel, that instantaneously hit to top bestseller lists. Get the main points of blue ocean strategy with shortform book summaries. In other words, when you go headtohead against rivals for a share of the existing market, this is like competing in a red ocean.

Apr 18, 2008 buku blue ocean strategy ini ditulis oleh w. By 2003, more than 2 billion illegal music files were being traded every month. How to create uncontested market space and make the competition irrelevant, w. In a book that challenges everything you thought you knew about the requirements for strategic success, w.

Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market. Chan kim and renee mauborgne, which means uncontested market space. When renee mauborgne and her coauthor insead professor w. Pollard in their international bestseller, blue ocean strategy, w. Salah satu tema penting tentang wacana manajemenstratejik lima tahun belakangan ini agaknya masih menjadi topik perbincangandan hangat sampai saat ini, adalah respon terhadap gagasan profesor asal korea, w. He has served previously as a professor at the university of michigan business school and as a board. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Blue ocean leadership is designed to be applied across the three distinct management levels. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Presents a set of analytical tools and frameworks that enable companies to develop blue ocean strategies. There are really only three ways you can make a blue ocean shift. Blue ocean strategy how to create uncontested market space and make the competition irrelevant w. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. With the book out in 43 languages, a bestseller on. Chan kim and renee mauborgne challenge everything you thought you knew about the requirements for strategic success. Chan kim is professor strategie en internationaal management en renee mauborgne is professor strategie en management en zijn verbonden aan insead frankrijk.

Blue ocean strategy institute crafting winning strategies in a mature market. Guest columnist blue ocean strategys fatal flaw by wayne e. Blue ocean shift beyond competing proven steps to inspire confidence and seize new growth blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Cmo home opinion guest columnist blue ocean strategys fatal flaw by wayne e. Chan kim and renee mauborgne, professors at insead. Berkaitan dengan menangkap nilai atau value terhadap pelanggan, sejak akhir tahun 2004 sebenarnya telah dikenalkan suatu konsep baru dalam strategi marketing yang melengkapi konsep stp di atas yang diperkenalkan w. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. Empirical validation of blue ocean strategy sustainability. From blue ocean strategy to blue ocean leadership blue ocean leadership series from blue ocean strategy to blue ocean leadership by w.

The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. The remainder of the book offers a rich set of frameworks and models that allow one to easily follow and execute the process of creating a blue ocean strategy. Chan kim and renee mauborgne provide tools and frameworks for creating blue oceanstheir term. Henderson chair professor of strategy and international management at insead in fontainebleau, france. Blue ocean strategy is a book published in 2005 and written by w. Cuma waktu pertama terbit, buku tersebut booming sekali. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Isbn 15996190 blue ocean strategy from wikipedia, the free encyclopedia. Chan kim and renee mauborgne what is distinctive about. How to create uncontested market space and make the competition irrelevant pdf by w.

By 2003 more than two billion illegal music files were being traded every month. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire. The premise of the book is that companies can succeed by creating. The book blue ocean strategy has caused a big stir around the world. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Ironisnya perubahan terjadi begitu cepat akibat globalisasi informasi dan mencairnya kisikisi komunikasi. To do so, the commercial offers of selected airlines were compared to validate any attempts to apply the blue ocean strategy concept. Chankim is professor of strategy and international management at insead business school, france. Blue ocean strategy is the result of a decadelong study of 150 strategic moves. Chan kim first published blue ocean strategy in 2005 they challenged the thendominant tenets of competitive strategy and called. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Kim has an executive role at the insead blue ocean strategy institute as a codirector, and she is a distinguished fellow at insead, where she teaches the different blue ocean strategies and management techniques as we said earlier. Pages23 pure and simple making a blue ocean shift is about moving your organization from market competing to market creating. Chan kim dan rekannya dari perancis renee mauborgne, yang tertuang dalam buku mereka berjudul.

Empirical validation of blue ocean strategy sustainability in. It is intended to be used as a basis for class discussion rather than to illustrate. Chankim renee mauborgne harvard business school press boston, massachusetts fmkim. Blue ocean strategy including examples and pdf download. Blue ocean strategy page 1 main idea the best way to beat your competition is, in fact, to stop competing against them. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Pdf harvard business school press blue ocean strategy rajeh. Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana. We only index andlink to content provided by other sites. The strategic logic of high growth hbr julyaugust 2004.

Chan kim and renee mauborgne authors of blue ocean strategy 1 what is a blue ocean strategy. New york times bestsellerwall street journal bestsellerusa today bestseller blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. These frameworks and models are introduced by citing numerous helpful and. The real opportunity is to create blue oceans of uncontested market space. Chan kim and renee mauborgne authored blue ocean strategy in 2005, based on their over decadelong research spanning more than a hundred years and thirty industries. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Chan kim dan renee mauborgne, udah cukup lama sih cuma waktu pertama terbit, buku tersebut booming sekali. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to.

Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. One soon gets over this feeling as the book progresses, and i found myself even reading the appendices. Henderson chair professor of strategy and international management at insead. The first part of the thesis is describing the six principles in blue ocean strategy and how it is possible for a company to create new markets with no competitors. The idea is to go from a saturated market place red ocean, where companies compete fiercely for market share, and. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Harvard business school press 2005 di era kompetisi yang keras dan tajam sekarang ini akurasi strategi merupakan kata kunci yang harus difahami dan dikuasai secara utuh. Chan kim is available at in several formats for your ereader.

Today, one can hardly speak of strategy without involving the language of competition. Jun 10, 2008 in a book that challenges everything you thought you knew about the requirements for strategic success, w. Renee mauborgne is a professor of strategy and management at insead and codirector of the. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation. Library of congress cataloginginpublication data kim, w. Imitation barriers to blue ocean strategy value innovation does not make sense to a companys conventional logic blue ocean strategy may conflict with other companies brand image natural monopoly. The us wine industry in 2001 0720095626 this case was written by jason hunter, brian marks, and wayne mortensen under the supervision of professors w. Chan kim and renee mauborgne a onetime accordion player, stilt walker, and fireeater, guy lalibertd is now ceo of one of. Chan kim and renee mauborgne in their book blue ocean. The most detailed book summary of blue ocean strategy by w. It calls for profiles for leaders that are tailored to the very different. Pdf blue ocean strategy how to create uncontested market. The blue ocean strategy is best illustrated by the performance of cirque du soleil.